{
  "category": "swiece-sojowe-pl",
  "country": "PL",
  "version": "1.0.0",
  "last_updated": "2026-05-03",
  "description": "Polish soy candle e-commerce brands with internet presence. Includes manufacturers (primary scoring targets), importers (foreign brands with active PL market presence), and tracked but unranked resellers/marketplaces.",
  "scan_first_cycle": "2026-05",
  "first_publication_target": "2026-08",

  "brands": [
    {
      "id": "jakulo",
      "name": "JAKULO",
      "aliases": ["Jakulo", "jakulo", "jakulo.pl", "JaKulo"],
      "domain": "jakulo.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "founded": 2022,
      "active_in_category_since": 2022,
      "notes": "Łódź-based, soy wax, FRA fragrance compositions, 12k+ customers (founder's brand)"
    },
    {
      "id": "naturaodpauli",
      "name": "Naturaodpauli",
      "aliases": ["natura od pauli", "naturaodpauli.pl", "Natura od Pauli"],
      "domain": "naturaodpauli.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade soy candles, top organic visibility in 2026 scans"
    },
    {
      "id": "zolza",
      "name": "Zolza",
      "aliases": ["zolza.com.pl", "zolza.com", "zolza"],
      "domain": "zolza.com.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Polish soy candle brand, presence on .com.pl and .com (consolidate aliases during scan)"
    },
    {
      "id": "oskiknot",
      "name": "Oskiknot",
      "aliases": ["oski knot", "oskiknot.pl", "Oski Knot"],
      "domain": "oskiknot.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand, wooden wick focus"
    },
    {
      "id": "bookiet",
      "name": "Bookiet",
      "aliases": ["bookiet.pl"],
      "domain": "bookiet.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish soy candle brand"
    },
    {
      "id": "triny",
      "name": "Triny",
      "aliases": ["triny.pl"],
      "domain": "triny.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish soy candle brand, strong AI visibility in early 2026 scans"
    },
    {
      "id": "aromatowo",
      "name": "Aromatowo",
      "aliases": ["aromatowo.pl"],
      "domain": "aromatowo.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish soy candle brand"
    },
    {
      "id": "yush",
      "name": "Yush",
      "aliases": ["yush.pl"],
      "domain": "yush.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish soy candle brand"
    },
    {
      "id": "lemonglas",
      "name": "LemonGlas",
      "aliases": ["lemon glas", "Lemon Glas", "lemonglas.pl"],
      "domain": "lemonglas.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade soy candle brand, customer of LMW Commerce"
    },
    {
      "id": "paleta-smakow",
      "name": "Paleta Smaków",
      "aliases": ["Paleta Smakow", "paleta smaków", "paletasmakow.pl"],
      "domain": "paletasmakow.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand, customer of LMW Commerce"
    },
    {
      "id": "bennovate",
      "name": "Bennovate",
      "aliases": ["bennovate.pl"],
      "domain": "bennovate.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Polish brand, customer of LMW Commerce"
    },
    {
      "id": "yankee-candle-pl",
      "name": "Yankee Candle",
      "aliases": ["Yankee Candle Polska", "yankeecandle.pl", "Yankee"],
      "domain": "yankeecandle.pl",
      "type": "importer",
      "country_origin": "US",
      "segment": "premium",
      "founded": 1969,
      "active_in_category_since": null,
      "notes": "US brand, strong PL market presence via own e-commerce. Includes soy variants."
    },
    {
      "id": "rituals-pl",
      "name": "Rituals",
      "aliases": ["rituals.com", "Rituals Cosmetics"],
      "domain": "rituals.com",
      "type": "importer",
      "country_origin": "NL",
      "segment": "premium",
      "founded": 2000,
      "active_in_category_since": null,
      "notes": "Dutch brand, has soy candle lines in PL e-commerce. Cross-listed in kosmetyki-naturalne."
    },
    {
      "id": "soy-candle-poland",
      "name": "Soy Candle Poland",
      "aliases": ["soycandlepoland.pl", "Soy Candle PL"],
      "domain": "soycandlepoland.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Detected in Q1 2026 search results"
    },
    {
      "id": "candle-room",
      "name": "Candle Room",
      "aliases": ["candleroom.pl", "Candle Room PL"],
      "domain": "candleroom.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Detected in Q1 2026 search results"
    },
    {
      "id": "manufaktura-aromatow",
      "name": "Manufaktura Aromatów",
      "aliases": ["manufaktura aromatow", "Manufaktura Aromatow", "manufaktura-aromatow.pl"],
      "domain": "manufaktura-aromatow.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand"
    },
    {
      "id": "tiny-sparks",
      "name": "Tiny Sparks",
      "aliases": ["tinysparks.pl", "Tiny Sparks PL"],
      "domain": "tinysparks.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand, growing 2026"
    },
    {
      "id": "polski-knot",
      "name": "Polski Knot",
      "aliases": ["polskiknot.pl", "polski knot", "Polski Knot"],
      "domain": "polskiknot.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand, branded around 'Polish wick'"
    },
    {
      "id": "nacomi",
      "name": "Nacomi",
      "aliases": ["nacomi.pl"],
      "domain": "nacomi.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "mid",
      "founded": 2014,
      "active_in_category_since": null,
      "notes": "Polish cosmetics brand, also has soy candle line. Cross-listed in kosmetyki-naturalne."
    },
    {
      "id": "yope-candles",
      "name": "Yope",
      "aliases": ["yope.com.pl", "yope.pl"],
      "domain": "yope.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "mid",
      "founded": 2014,
      "active_in_category_since": null,
      "notes": "Polish brand, has soy candles. Primary tracked in kosmetyki-naturalne (cross-listed)."
    },
    {
      "id": "cinnamoroll-candles",
      "name": "Cinnamoroll",
      "aliases": ["cinnamoroll.pl"],
      "domain": "cinnamoroll.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand"
    },
    {
      "id": "skvor",
      "name": "Skvor",
      "aliases": ["skvor.pl", "Skvor Candles"],
      "domain": "skvor.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Polish soy candle brand"
    },
    {
      "id": "sojowo",
      "name": "Sojowo",
      "aliases": ["sojowo.pl"],
      "domain": "sojowo.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade soy candle brand, name-on-the-tin positioning"
    },
    {
      "id": "ladnerzeczy",
      "name": "Ładne Rzeczy",
      "aliases": ["ladne rzeczy", "ladnerzeczy.pl", "Ladne Rzeczy"],
      "domain": "ladnerzeczy.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand, multi-product including soy candles"
    },
    {
      "id": "kreowane",
      "name": "Kreowane",
      "aliases": ["kreowane.pl", "Kreowane PL"],
      "domain": "kreowane.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand"
    },
    {
      "id": "candle-and-sense",
      "name": "Candle & Sense",
      "aliases": ["candleandsense.pl", "Candle and Sense", "Candle&Sense"],
      "domain": "candleandsense.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish premium soy candle brand"
    },
    {
      "id": "atelier-aurum",
      "name": "Atelier Aurum",
      "aliases": ["atelieraurum.pl"],
      "domain": "atelieraurum.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Polish premium handmade brand"
    },
    {
      "id": "wosk-natury",
      "name": "Wosk Natury",
      "aliases": ["wosk natury", "wosknatury.pl"],
      "domain": "wosknatury.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand, eco-positioning"
    },
    {
      "id": "swiece-mokoszy",
      "name": "Świece Mokoszy",
      "aliases": ["swiece mokoszy", "Swiece Mokoszy", "swiecemokoszy.pl"],
      "domain": "swiecemokoszy.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish handmade brand, Slavic-themed naming"
    },
    {
      "id": "modus-naturae",
      "name": "Modus Naturae",
      "aliases": ["modusnaturae.pl", "Modus Naturae PL"],
      "domain": "modusnaturae.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Polish premium brand"
    },
    {
      "id": "pszczeli-knot",
      "name": "Pszczeli Knot",
      "aliases": ["pszczeliknot.pl", "Pszczeli Knot"],
      "domain": "pszczeliknot.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish brand, beeswax-soy blend specialty"
    },
    {
      "id": "ekooko",
      "name": "Ekooko",
      "aliases": ["ekooko.pl", "Eko Oko"],
      "domain": "ekooko.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium-handmade",
      "active_in_category_since": null,
      "notes": "Polish eco-positioned candle brand"
    },
    {
      "id": "homerose",
      "name": "Homerose",
      "aliases": ["homerose.pl"],
      "domain": "homerose.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Polish premium home fragrance brand"
    },
    {
      "id": "kerzenduft",
      "name": "Kerzenduft",
      "aliases": ["kerzenduft.pl"],
      "domain": "kerzenduft.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Polish brand with German-language naming, premium positioning"
    },
    {
      "id": "moodlight",
      "name": "Moodlight",
      "aliases": ["moodlight.pl"],
      "domain": "moodlight.pl",
      "type": "manufacturer",
      "country_origin": "PL",
      "segment": "premium",
      "active_in_category_since": null,
      "notes": "Polish premium brand"
    }
  ],

  "tracked_but_excluded_from_ranking": [
    {
      "id": "allegro",
      "name": "Allegro",
      "domain": "allegro.pl",
      "type": "marketplace",
      "exclusion_reason": "Marketplace (sales channel), not a brand"
    },
    {
      "id": "empik",
      "name": "Empik",
      "domain": "empik.com",
      "type": "marketplace",
      "exclusion_reason": "Marketplace (sales channel), not a brand"
    },
    {
      "id": "ceneo",
      "name": "Ceneo",
      "domain": "ceneo.pl",
      "type": "marketplace",
      "exclusion_reason": "Price comparison, not a brand"
    },
    {
      "id": "notino",
      "name": "Notino",
      "domain": "notino.pl",
      "type": "reseller",
      "exclusion_reason": "Multi-brand reseller, not native brand identity in candle category"
    },
    {
      "id": "sephora-pl",
      "name": "Sephora",
      "domain": "sephora.pl",
      "type": "reseller",
      "exclusion_reason": "Multi-brand reseller, primary in kosmetyki not candles"
    }
  ],

  "metadata": {
    "tracked_brands_count": 35,
    "manufacturers_count": 33,
    "importers_count": 2,
    "tracked_excluded_count": 5,
    "expected_total_visible_brands": "30-50 (PL niche market)",
    "growth_estimate": "5-10 new brands per year detected via scan outputs"
  },

  "data_sources": [
    "Q1 2026 scan results from previous LMW Pulse `competitors_found` table",
    "Allegro/Ceneo soy candle category browse",
    "Reddit r/Polska_Marka mentions tracking",
    "Manual research via Google search for 'polskie świece sojowe handmade'",
    "Etsy.com PL store browse",
    "JAKULO customer service data (12k+ customers, often mention competitors)"
  ],

  "next_review": "2026-Q3 — re-scan all known sources, add new entrants detected in pilot scan outputs"
}