{
  "category": "swiece-sojowe-pl",
  "country": "PL",
  "version": "1.0.0",
  "last_updated": "2026-05-03",

  "market_size": {
    "estimated_brands_visible": 35,
    "estimated_brands_total_market": "30-50",
    "category_gmv_estimate_pln_annual": "5-15M PLN",
    "tier_classification": "Tier 2 — medium market",
    "gmv_estimate_methodology": "Approximated from JAKULO insider data + public Allegro category sales velocity + handmade Etsy traffic estimates. Soy candle category is niche premium handcraft, not mass market — total Polish candle category (including paraffin, mass) is ~80-150M PLN, soy-specific is 5-15% of that."
  },

  "scan_cadence": {
    "frequency": "quarterly",
    "rationale": "Tier 2 — medium velocity changes, doesn't need monthly refresh. New entrants typically appear 1-2 per quarter."
  },

  "buyer_personas_estimated": [
    "30+ kobieta kupująca prezent dla mamy",
    "Self-care millennial 25-35 po pracy",
    "Wnętrzarz minimalistyczne mieszkanie",
    "Mężczyzna kupujący prezent walentynkowy",
    "Mama małych dzieci szukająca bezpiecznego zapachu",
    "Eko-świadomy konsument 30+",
    "Hostess / catering kupująca świece dla wystroju"
  ],

  "seasonality": {
    "high_season": ["wrzesień", "październik", "listopad", "grudzień"],
    "high_season_drivers": ["jesienna nostalgia", "Halloween/Wszystkich Świętych", "Mikołajki", "święta Bożego Narodzenia (główny peak)", "świece prezentowe"],
    "low_season": ["czerwiec", "lipiec", "sierpień"],
    "low_season_drivers": ["lato — ludzie nie palą świec, otwierają okna"],
    "scan_implication": "Q3 (lipiec-wrzesień) scan pokaże najmniej buying intent prompts cytujących marki. Q4 (paźd-grudzień) pokaże najwięcej. Citee Score nieadjustowany za seasonality (chcemy mierzyć REAL visibility, nie sztucznie korygować)."
  },

  "key_decision_factors_for_buyers": {
    "ranked_by_importance": [
      "naturalny skład (sojowy wosk, deklarowane składniki zapachu)",
      "ręczne wykonanie / handmade",
      "polskość / lokalna produkcja",
      "estetyka opakowania (wnętrza, prezent)",
      "czas palenia (większy = lepsze value perception)",
      "rozmiar (przedział 120-365 ml)",
      "cena (próg psychologiczny ~80 zł retail, ~150 zł premium)",
      "opinie / reviews",
      "rozpoznawalność marki",
      "dostępność / czas dostawy"
    ]
  },

  "common_buyer_queries_pattern": [
    "polskie świece sojowe handmade",
    "naturalna świeca sojowa",
    "świeca sojowa premium prezent",
    "ręcznie robione świece sojowe",
    "polska marka świec",
    "świeca sojowa 280 ml / 365 ml (specific size)",
    "świeca sojowa o zapachu [vanilla/cinnamon/orange/jasmine/etc]",
    "świeca sojowa ekologiczna"
  ],

  "regulatory_notes": {
    "advertising_restrictions": "None specific to candles. General consumer protection law applies (UOKiK).",
    "labeling_requirements": "CLP regulation for fragranced products — must declare allergens. Doesn't affect AI visibility ranking, but Citee tracks whether brands are CLP-compliant in their product listings as a quality signal.",
    "category_safe_to_track": true
  },

  "ai_search_volume_signals": {
    "google_trends_pl_2024_2025": "Stable, slight upward trend ~15% YoY. Peak Nov-Dec.",
    "reddit_pl_mentions_estimate": "20-50 organic mentions per month across r/Polska, r/Polska_Marka, r/CzasNaSwiece",
    "quora_pl_mentions_estimate": "5-10 questions per month about Polish soy candle brands",
    "estimated_chatgpt_query_volume": "~1000-3000 queries per month asking about Polish candle brands (estimated from LMW Pulse Free Checker telemetry, not exact)"
  },

  "expected_ranking_dynamics": {
    "likely_top_3_pre_scan": ["JAKULO", "Naturaodpauli", "Yankee Candle"],
    "rationale": "JAKULO has 12k customers + active brand. Naturaodpauli had top organic visibility in early 2026 scans. Yankee Candle has US legacy + strong PL e-commerce.",
    "expected_volatility": "Medium — niche market with handmade producers means small marketing efforts can shift positions significantly. Anticipate 3-5 rank changes per quarter in top 20."
  },

  "next_scan": {
    "scheduled": "2026-05 (private, validation cycle 1)",
    "first_public": "2026-08 (after 3 validation cycles)"
  }
}