# Brand Catalog — Świece sojowe PL

> Human-readable companion to `brand_catalog.json`. Same data, easier to scan.

**Version:** 1.0.0 · **Last updated:** 2026-05-03 · **First scan cycle:** May 2026 · **First publication:** August 2026

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## Tracked manufacturers (33 brands)

| Brand | Domain | Segment | Notes |
|---|---|---|---|
| **JAKULO** | jakulo.pl | premium-handmade | Łódź-based, founder's brand, 12k+ customers |
| **Naturaodpauli** | naturaodpauli.pl | premium-handmade | Top organic visibility in 2026 scans |
| **Zolza** | zolza.com.pl | premium | Two domains (.com.pl + .com), consolidate |
| **Oskiknot** | oskiknot.pl | premium-handmade | Wooden wick focus |
| **Bookiet** | bookiet.pl | premium-handmade | — |
| **Triny** | triny.pl | premium-handmade | Strong AI visibility early 2026 |
| **Aromatowo** | aromatowo.pl | premium-handmade | — |
| **Yush** | yush.pl | premium-handmade | — |
| **LemonGlas** | lemonglas.pl | premium-handmade | LMW Commerce client |
| **Paleta Smaków** | paletasmakow.pl | premium-handmade | LMW Commerce client |
| **Bennovate** | bennovate.pl | premium | LMW Commerce client |
| **Soy Candle Poland** | soycandlepoland.pl | premium-handmade | Detected Q1 2026 |
| **Candle Room** | candleroom.pl | premium | Detected Q1 2026 |
| **Manufaktura Aromatów** | manufaktura-aromatow.pl | premium-handmade | — |
| **Tiny Sparks** | tinysparks.pl | premium-handmade | Growing 2026 |
| **Polski Knot** | polskiknot.pl | premium-handmade | Branded around 'Polish wick' |
| **Nacomi** | nacomi.pl | mid | Cross-listed kosmetyki-naturalne |
| **Yope** | yope.pl | mid | Primary in kosmetyki-naturalne |
| **Cinnamoroll** | cinnamoroll.pl | premium-handmade | — |
| **Skvor** | skvor.pl | premium | — |
| **Sojowo** | sojowo.pl | premium-handmade | Name-on-the-tin |
| **Ładne Rzeczy** | ladnerzeczy.pl | premium-handmade | Multi-product including candles |
| **Kreowane** | kreowane.pl | premium-handmade | — |
| **Candle & Sense** | candleandsense.pl | premium-handmade | — |
| **Atelier Aurum** | atelieraurum.pl | premium | — |
| **Wosk Natury** | wosknatury.pl | premium-handmade | Eco-positioning |
| **Świece Mokoszy** | swiecemokoszy.pl | premium-handmade | Slavic-themed |
| **Modus Naturae** | modusnaturae.pl | premium | — |
| **Pszczeli Knot** | pszczeliknot.pl | premium-handmade | Beeswax-soy blend |
| **Ekooko** | ekooko.pl | premium-handmade | Eco-positioning |
| **Homerose** | homerose.pl | premium | Premium home fragrance |
| **Kerzenduft** | kerzenduft.pl | premium | German-language naming |
| **Moodlight** | moodlight.pl | premium | — |

## Tracked importers (2 brands)

| Brand | Domain | Origin | Segment | Notes |
|---|---|---|---|---|
| **Yankee Candle** | yankeecandle.pl | US | premium | Strong PL e-commerce, soy variants included |
| **Rituals** | rituals.com | NL | premium | Cross-listed kosmetyki-naturalne |

## Tracked but excluded from ranking (5 entities)

| Entity | Type | Why excluded |
|---|---|---|
| **Allegro** | Marketplace | Sales channel, not a brand |
| **Empik** | Marketplace | Sales channel, not a brand |
| **Ceneo** | Marketplace | Price comparison, not a brand |
| **Notino** | Reseller | Multi-brand reseller |
| **Sephora** | Reseller | Multi-brand reseller, primary in kosmetyki |

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## Sources used to compile this catalog

1. Q1 2026 scan results from previous LMW Pulse `competitors_found` table (10 brands)
2. Allegro/Ceneo "świece sojowe" category browse (15+ additional brands)
3. Reddit r/Polska_Marka and r/CzasNaSwiece mentions (5 additional)
4. Manual Google search "polskie świece sojowe handmade" (10 additional)
5. Etsy.com PL store browse (3 additional)
6. JAKULO customer service data — customers mentioning competitors (5 confirmed via support tickets)

## Coverage estimate

The Polish soy candle market has approximately **30-50 brands with meaningful internet presence** (own website, active social media, organic search visibility).

**Current catalog: 33 manufacturers + 2 importers = 35 ranked brands.**

This is **70-100% of the addressable market** depending on coverage estimate. We expect 5-10 new brands to be detected per year via scan outputs (Stage 4 of curation pipeline detects "brands appearing in LLM answers but not in our catalog" and flags them for inclusion).

## Adding a new brand

When a brand appears in scan outputs but isn't in this catalog:

1. Stage 4 (validation agents) auto-flags `unknown_brand_X`
2. Manual review: is this a real brand or LLM hallucination? (sometimes LLMs invent plausible brand names)
3. If real: add to `brand_catalog.json` per schema in `data/README.md`
4. Bump version (1.0.0 → 1.0.1)
5. Commit with message: `data: add Brand X to swiece-sojowe-pl (detected in Q3 2026 scan)`

## Honeypot brand notice

A fictional brand exists in our scan output detection list, **but is not in this public catalog**. Its name and rank position are CLOSED — disclosure would defeat the purpose. If any external party reproduces our ranking and includes the honeypot brand, we have evidence of unauthorized use of Citee data without methodology compliance.

See `methodology.json` for honeypot policy details.